Accommodation Guru Expands Internationally...
Accommodation Guru has recently commenced its international expansion of its online reservation system.

After the completion of its successful trials in Australia, which were concluded towards the end of last year, Accommodation Guru has commenced its first international approach into the European marketplace.

To date, the response has been overwhelming with agreements finalised in:

UK & Europe	Further afield:
France Germany Greece Spain UK	South Africa the Dominican Republic The Bahamas Philippines Bali, Indonesia

As well as new licences in Australia:

Aireys Inlet Barwon Heads Blue Mountains Cairns Central Coast Clare Valley Fleurieu Peninsula Hamilton Island Jindabyne

Limestone Coast Lithgow & Mudgee Margaret River Merimbula Mission Beach Oceangrove Perisher Port Campbell Port Douglas

Port Fairy Portland Queenscliff Robe Snowy Mountains Sunshine Coast Thredbo Trinity Beach Warrnambool

Many other licences are at various stages of enquiry throughout the world and the company's recent advertising campaign in North America has started to produce similar interest as that found in Europe.

For Accommodation Guru's recently updated documents CLICK HERE

International - Proposed Meeting
Due to the strong interest in the North and South American markets, Accommodation Guru's International Business representative will be conducting meetings in Los Angeles later in March. Any interested party who wishes to meet and discuss the business opportunity in person can kindly send their interest to international@AccommodationGuruInternational.com to arrange a suitable time to meet.

The First Question That Many Interested Licensees Ask Is.....
What makes Accommodation Guru different?

The following outline will clearly explain the Guru advantage.

With an Accommodation Guru licence for your chosen territory, you become the owner of your own accommodation reservation website, making bookings for hotels, resorts, apartments and more—and earning handsome commissions on each transaction.

Accommodation Guru offers a simple-to-manage business with a low investment entry—starting from as little as 5,000 Euros. Earn money around the clock - 24x7, 365 days a year!

The Accommodation Guru Business Opportunity:

• Nominal start-up investment
• Establish your business quickly
• Attractive first-year profit potential
• Simple, hassle-free maintenance
• Minimum overhead costs
• Unlimited growth potential and expandability
• Training and support included

Should you be interested in a licence, please CLICK HERE for additional details on this exciting business opportunity. You can also learn more about Accommodation Guru by visiting our website at:
http://www.accommodationguruinternational.com/

We look forward to helping you achieve your goals of business ownership.

The Accommodation Guru Difference:
You may be wondering: as an Accommodation Guru licensee, can I really compete with global online accommodation sites?

Yes you can, and here’s why:
‘Macro’ websites are large accommodation sites that try to meet the needs of all travellers, all over the world. Since there are literally several hundred thousand properties to consider, these sites tend only to pick up the larger hotels and resorts—while smaller, lesser-known (but utterly fantastic) properties are simply overlooked.

Conversely, Accommodation Guru takes a ‘micro’ approach to online accommodation, allowing licensees to determine their own geographic ‘niche’ of properties. In addition to representing the larger properties, licensees also have the opportunity to scour the area for local ‘gems’ that are overlooked by the macro accommodation portals—and become a provider of online bookings for those properties.  

The Google Advantage
Not only do Accommodation Guru licensees have access to an untapped array of fantastic properties; they also have an advantage when it comes to being found online by accommodation seekers. That’s because the evolution of the Google search engine is changing the way accommodation is being searched for—in favour of regional niches.

Let us explain:
More and more, consumers today are searching online travel destinations using specific keywords and phrases—such as ‘Capricorn Coast Accommodation'. Since Google favours websites that are most relevant to the keyword or phrase that is searched on, a site that is focused only on Capricorn Coast accommodation—rather than one covering all regions of the world—is more likely to appear towards the top of Google’s search results. Moreover, since all Accommodation Guru booking websites link to one another, each site receives an enhanced level of exposure to travel-minded visitors.

The ability to specialise in niche regions—while giving each region global exposure—gives Accommodation Guru licensees a strong competitive advantage over the big-league online travel accommodation portals. That’s the power of being ‘local but global.’ Ultimately, the impact of all Accommodation Guru ‘micro sites’ combined will exceed a single macro site in terms of worldwide market reach!

Accommodation Guru Announces Split Payment System is Now a Reality and Makes Site Administration Even Easier.
PAYPAL SPLIT PAY

PayPal now allows you to send multiple payments instantly - saving time, money and the hassle of having to individually send funds to every payment recipient.

Major Benefits:

• Your administration duties are reduced substantially
• You do not hold client funds anymore so this circumvents many licensing issues
• Properties love you as they get paid instantly

No additional cost to you or the property (no double dipping by PayPal).

Accommodation Guru now available in 41 Languages
Accommodation Guru has recently enhanced substantially the language translation ability of our program. Enter accommodation details in one language, and read the screen in any of 41 languages. By default, the page will display in the language setting of your own browser.

Siteminder

SiteMinder's Channel Manager is the perfect tool for properties managing room availability and pricing on a wide range of booking sites through a single, user friendly webpage.

Accommodation Guru is in the process of developing an interface with SiteMinder.

SiteMinder currently communicates with the following programs:

More details to follow soon.

Video - Major Enhancements
We have put this video together so that you can go through recent major enhancements to Accommodation Guru and the Content Management System.
http://www.screencast.com/t/ReUzgJjR8

New Training Videos
Even if you are familiar with Accommodation Guru – we highly recommend viewing these brand new videos. They include a lot of new information that you may not be aware of.

The list of videos and associated resources are as follows:

• Firstly there is a consumer video demonstrating Accommodation Guru
• Then Suppliers Videos ......and Manual
• Administrators & Licensees – Admin Menu & Setup – Videos ........and Manual
• Administrators & Licensees – Supplier Menu – Videos .......and Manual
• Content Management System – Videos.... and Manuals
• Mailout Guys Email Marketing System – Videos and information available to print.
• We particularly draw your attention to the Search Engine Optimisation videos and manuals:
• Step 1 – is a video by Derek Gehl, CEO of the Internet Marketing Center. It is a great overview to search engine marketing.
• Step 2 – is a video on basic SEO and how to optimize for Google. There is also a detailed Manual.
• Step 3 – is a video demonstrating How to Sign up for a Google Account and Google Tools. We show you how to sign up for Webmaster Tools, Google Analytics and Google Local Business Center.
• Step 4 – we provide a SEO Checklist – we recommend you print it to assist you with the SEO process.
• Step 5 – is a link to iBusiness Promoter – a tool to assist with SEO.

To access these videos:http://www.accommodationguruinternational.com/help-admin2

Login: agent,
Password: agent.

Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

As Search Engine Optimization is very important in striving for a higher ranking on Google, we recommend the following SEO options:

1. Do-it-yourself – Just follow the video tutorials in the training section mentioned previously
   
   
2. SEO Companies - Use your own preferred company or choose one from the link below. The cost on this usually varies between Euro1000 (A$2000) to Euro5000 (A$10,000) ongoing. http://www.accommodationguruinternational.com/search-engine-optimization-tips
   Login: agent
   Password: agent
   
3. AccommodationGuru In-house option: Euro500 (A$990) Relax. We do all the work for you and implement all the Do-it-yourself strategy in Option 1. (Please allow approx an additional Euro75 (A$150) for your copy to be rewritten/revised/de-duplicated on your home page by a copy writer)

Over half our live sites are on the first page of Google results in their category. Those that are not are generally either new or have not been optimized.
More Details of Sample rankings


Search Engine Optimisation Linking Strategy

As mentioned in the SEO Videos, inbound links are very important to obtain good search engine rankings. Most new sites have difficulty obtaining good quality, relevant inbound links.

Accommodation Guru can assist in this process with its regional, niche site, linking directories.

Accommodation Guru has created a portal to link all the regional niche websites.

For regional niche sites to participate in this linking strategy, they need to add the ‘Powered by AccommodationGuru.com’ stamp to their masthead. This could also be used to your benefit as a marketing tool.

A link will appear on your homepage linking to a dynamic index of all participating regional niche websites. This will create a web of links between all sites.
eg: http://www.bookportstephens.com.au/directory

The more participating sites, the greater the benefit for all - both in terms of traffic and lead referral, as well as SEO inbound links.

Maps
We love maps!! Clients love maps!!

Maps on Accommodation Guru websites:

• Homepage - eg http://www.bookportstephens.com.au/
• Map View on results page – All properties listed on a particular page
• Map View
• Satellite View
• Hybrid View
• Street View (if applicable)
• Eg: http://www.bookportstephens.com.au/go/map
• Detailed Property View
• Property location on map
• Driving directions to property
• Example: http://www.bookportstephens.com.au/go/site/port-stephens/nelson-bay/nelson-bay-breeze-apartments
  

Deposits

Outside a certain period of time set by the Licensee/Administrator, guests now have the option to pay a deposit only.

Licensee/Administrators can now determine site-wide what the deposit period will be.

Great New Option For ‘Requests’ – ‘Decline With Alternative’
For Booking Requests, we have now added an additional field so that property owners may decline the ‘request’ but offer an alternative.

Sort Search Results By Maximum Price

This new facility allows clients to filter their property search by maximum price. It will filter out all properties in excess of the maximum price.

Multi Currency
The system now allows you to purchase properties in one currency and sell in another. If you are dealing in only one currency, ignore this enhancement.

‘Nett Plus Mark-Up’ & ‘Gross Less Commission’ Facility

Administrators now have the ability to set Net plus Mark-up or Gross less Commission.

Agent/Affiliate Program
An agent/affiliate program has now been added to Accommodation Guru. This will allow the Administrator to flag bookings that are made by agents or affiliates.

Staff

If you are a tourist office or booking agency that accepts cash over the counter you may bypass the merchant gateway by creating a ‘Staff’ User.

Option to Reduce Number of Room Types Displayed on First Results Display Page.
The advantage of Accommodation Guru is that it allows the Administrator to display all room types on the first Results Page.

The downside of this is that if a property has 40 room types, it can dominate the first Results Page to the disadvantage of other properties.

This new facility allows the Administrator to limit the number of rooms that are displayed on the initial Search Results page.

There is Also an Option to Reduce the Number of Images Displayed on The Results Display Page.

This facility is designed for Administrators who feel that the download of their Initial Search Results Page display is being slowed down by the number of images being displayed.

The Last Minute Period for a Property is Now Variable
For example it can now be 7 days, 14 days, 1 month, six months, or whatever.

An Option for Properties to Offer Allotment Release Dates

This functionality has been introduced for use by accommodation wholesalers, or travel agents.

It allows accommodation wholesalers, or travel agents, to release inventory back to the property automatically. The status will change from ‘Instant Sell’ status to ‘On request’ status.

White Label Option (no masthead)
This facility has been created for Administrators to allow property owners a unique link from their own website without the masthead of the mother site. Split commissions should be negotiated

Australia Office: Dave Upton Accommodation Guru Suite 1, Level 1, 52 Carlotta Street Greenwich NSW Australia 2065 Tel: +61 2 9437 3347 Fax: +61 2 9437 1232 Skype: daveupton99 Email: dave@AccommodationGuruInternational.com Web: www.AccommodationGuruInternational.com	Europe Office: Kim Galpin Accommodation Guru Office: +49 7544 9523930 Fax: +49 7544 72536 Email: kim@AccommodationGuruInternational.com Web: www.AccommodationGuruInternational.com

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